Our work for Philip Morris focused on three key digital initiatives that supported the launch of their IQOS brand. The collaboration involved the creation of a main brand website, a dedicated product launch site, and a social campaign site. This partnership was established to provide Philip Morris with a robust digital foundation to introduce the IQOS brand, educate consumers, and drive its initial market presence.
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Developed the main website for the IQOS brand: A main website was developed to serve as a central online hub for the IQOS brand. This platform was designed to provide comprehensive information about the product, its technology, and its brand identity to a new audience. The project provided Philip Morris with a foundational digital presence for the brand, though the site is no longer active.
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Created a product launch brand site for market introduction: A dedicated brand site was created to support the official launch of the IQOS product. This initiative was aimed at generating initial excitement and brand awareness, serving as a powerful digital tool for Philip Morris to introduce the product to consumers and drive early engagement.
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Developed a social campaign site to drive brand promotion: A social campaign site was developed to amplify the launch of the IQOS brand and engage with the target audience on a more interactive level. This project was designed to be a hub for campaign-specific content and social-sharing initiatives, strengthening the brand's digital footprint and fostering community around the launch.
