Our work for Premier Is focused on a key digital initiative to drive customer engagement and foot traffic during a summer season. A partnership was established to create a campaign website for "Den store sommer skattejagt" (The big summer treasure hunt). This collaboration aimed to connect with their audience in an interactive way, encouraging them to visit physical locations and strengthening the brand's presence across Denmark.
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Developed a location-based campaign site for a summer treasure hunt: A dedicated campaign website was developed to serve as the central hub for the "Den store sommer skattejagt" initiative. The site's primary function was to enable users to find their nearest "Premier Is-hus" to win prizes. This project was aimed at transforming a seasonal campaign into an engaging and interactive digital experience.
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Integrated a dynamic map and location-aware search functionality: A dynamic map of Denmark was integrated into the campaign site, featuring pinpointed locations of all participating "Premier Is-houses." The site was equipped with a search function that allowed users to easily find a location by entering a city or zip code. This functionality was crucial for the campaign, as it effectively guided customers to physical stores.
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Designed a prize system and integrated key brand partners: The campaign site was designed with a prize system in mind, showcasing "lovely prizes" from well-known brand partners like Lalandia, Djurs Sommerland, and Legoland. This aspect of the project aimed to incentivize customer participation by offering attractive rewards and leveraging the appeal of other popular Danish attractions to increase campaign visibility.
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Implemented a mobile-first, responsive design for a broad user base: The campaign site was built with a strong emphasis on a mobile-first, responsive design. This was a critical requirement for the location-based campaign, as it ensured that users could easily access the site and its map functionality on their smartphones while on the go, maximizing reach and usability during the summer.
